West Coast Metal Finishing Grows Oversees
Ernest Garcia, president of Los Angeles-based West Coast Metal Finishing, a galvanizing company, had a humble
beginning, growing up in East Los Angeles and later working part-time at his father-in-laws' metal finishing
business while keeping full-time employment elsewhere.
Today, Garcia and his partner, Robert Trimino, have expanded their leading electroplating corporation into the
global market, when they recently signed multi-million dollar contracts to have metal parts partially manufactured
in Jiaxing, China.
The contracts were consummated during Garcia's October journey to Asia with Los Angeles Mayor Antonio Villaraigosa
and the delegation the Mayor led to China, Japan, and Korea.
Upon returning from China Garcia expressed his excitement about the new deal. "Now I have two different companies in
China that can fill my orders!" he exclaimed. I also had an opportunity to meet Mayor Jiag Ren Huan of the Jiaxing
Muncipal People's government. He would actually like to assist me in starting a business over there. It's still
in the incubation stages," Garcia said, admitting he is not sure this is the direction he wants to take.
Having the deal with China means a lot to Garcia. In 1996, an arson fire completely destroyed West Coast Metal Finishing
Company, bringing much pain and anguish to his dreams of business success.
"We are still trying to overcome the loss from the fire, he said. With this deal it will get us where we need to
be, especially with the increase of metal and other raw material costs, our profit margin has not been where it
needed to be. This deal will keep the 50 something West Coast families working and we will be able to continue
to grow."
Garcia expects to reduce West Coast's overhead and make the company more competitive in the marketplace. The
parts will be produced in China but finished in Los Angeles.
"I will machine and galvanize the product here, he says. Believe me they [the China companies] wanted to do all
everything there; but I have been working to create jobs here for the longest time.
For 15 years Garcia has advocated for job creation in Los Angeles. His company began in 1994 with seven
employees. Today, he has 52 people working at West Coast.
"Everybody who works for me - we are all family. To cut them out of the picture right now would be like
doing something to your own family. My advisors tried to encourage me to stay ahead of game, meaning to be more
competitive. But, I care about the people that work for me."
Garcia's strong sense and caring attitude is winning him the best of both worlds.
By having the parts started in China and shipped unfinished back to Los Angeles he is accomplishing his
company goals to be more competitive and to keep jobs in Los Angeles.
In fact, Garcia expects to create between 20-35 new Los Angeles based jobs over two years.
"Coming back I realized that China has an incredible number of people who are willing to work hard regardless
of their level of technology. Even with our advanced machinery the fact is that they have so many people there
it automatically advances their ability to produce as much or more than we can with our automated systems."
However, making the trip alone was not the deal sealer. The Los Angeles Minority Business Opportunity Center
(LA MBOC) worked closely with Garcia to assist him with connecting with manufacturers in China. After two trips
to China, the first in May 2006 and the second in October, his deal is now signed, sealed and delivered.
"I am looking forward to this whole deal, says Garcia. It will put me back where my cash flow needs to be, so
I can be in the black."
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